We mix user research, business strategy, tech, and creativity to craft innovative products and interfaces that focus on people. Plus, we'll help you navigate the thrilling realms of the future of VR and spatial interfaces.
Design is how it works first, then how it looks
How should it work? We are specialised in swift and insightful UX research. Our rapid prototyping and iterative design process mean your interfaces evolve quickly, based on real user feedback. We're talking sleek design, maximum usability, all at the speed of light
No-nonsense validated products from start to wow
Got an idea? We're the team to test it, twist it, and turn it into something amazing. We validate your concepts with real users rapidly, ensuring a faster route from brainstorm to MVP. It's like having your very own innovation lab.
Helping organisations discover how to use VR/AR and extended reality
The future is here! We help you navigate the exciting realm of AR and VR, blending digital and physical worlds for unforgettable user experiences. Our expertise goes beyond technology; we design and strategise extended reality solutions that align with your business goals.
Research is fundamental to innovation. These experiments are parts of studies with a keen focus on fostering a healthy relationship between humans and technology. It is important to make new interactions feel natural and enriching, ensuring technology serves as a positive extension of our daily lives. Let's explore the balance between digital innovation and maintaining our humanity. Get in touch to talk about more fundamental interaction research.
We’re happy to share that our research paper was accepted to the prestigious CHI 2024 conference. The paper explores the impact of spatial audio on orientation in VR, especially while walking. Bending human perception using audio. The research project is based on a self-crafted and conducted experiment. The result? A statistically significant finding and a ticket to the conference on Hawai’i.
Nice to meet you, I'm Maarten Gerritse, an interaction researcher with a UX background, specialised in human factors in virtual reality research. I thrive on turning innovative ideas into reality. From idea to impact with rapid prototypes and testing functionalities with real users. With a unique blend of user research, business, technology and creativity, I fuel my passion for building innovative products that keep the human element central. I use this when working on UX cases for organisations in finance, marketplaces and even autonomous vehicles, solo or as part of a team.
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