The future is here! We help you navigate the exciting realm of AR and VR, blending digital and physical worlds for unforgettable user experiences. Our expertise goes beyond technology; we design and strategise extended reality solutions that align with your business goals.
Commercial
We guide your business on the first steps of implementing extended reality such as VR, AR in your organisation. From introduction and ideation to strategy and testing. Let's explore concept to future-proof your business and seize exciting opportunities.
Research
Studying human behaviour in extended reality applications is crucial for understanding the future of spatial interactions and shaping spatial experiences. That is why we perform user tests based on academic experience, and support your extended reality UX research endeavors, regardless of scale. We're here to ensure that your project, is not just a study, but a step towards an intuitive and engaging extended reality future.
Read our study on the impact of spatial audio on orientation in VR
Unlocking potential at every level, from curious minds to corporate strategy, let us take you to the next level
Get ready to experience extended reality yourself and be amazed. An on-site introduction of the newest technology. Kickstart your ideas of what is possible. Ideal for teams looking to get a grip on extended reality before jumping in. Whether you're a solo professional, a small business, or a large corporation.
Let’s explore how cutting-edge technology can work for your business or organisation. We’ll help you brainstorm and shape that initial 'what if' into a 'wow, let's do it!'. Perfect for when you're aiming to create something groundbreaking in AR/VR.
Go beyond ideation and stay ahead of the curve. Explore the long term opportunities and implications of extended reality. We're here to match your business goals with the power of AR and VR, crafting a vision that’s as strategic as it is cool.
The best experiences are tested and validated by real users. Let's not guess what your users want from AR/VR – let’s test it! Turn feedback into your superpower for when you need to know if your plans are a hit or a miss.
We’re happy to share that our research paper was accepted to the prestigious CHI 2024 conference. The paper explores the impact of spatial audio on orientation in VR, especially while walking. Bending human perception using audio. The research project is based on a self-crafted and conducted experiment. The result? A statistically significant finding and a ticket to the conference on Hawai’i.
Nice to meet you, I'm Maarten Gerritse, an interaction researcher with a UX background, specialised in human factors in virtual reality research. I thrive on turning innovative ideas into reality. From idea to impact with rapid prototypes and testing functionalities with real users. With a unique blend of user research, business, technology and creativity, I fuel my passion for building innovative products that keep the human element central. I use this when working on UX cases for organisations in finance, marketplaces and even autonomous vehicles, solo or as part of a team.
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The potential of Virtual Reality (VR) and Extended Reality (XR) brings a transformative shift in how we experience digital content, breaking free from rectangular screens to immersive interactions that blend with our physical environment.
This evolution, powered by spatial computing, allows digital objects to exist within our real-world space, enhancing our perception of, and interaction with, the world around us. Such advancements promise groundbreaking applications across education, where learners can explore historical sites as if stepping back in time, or in healthcare, enabling surgeons to train in virtual environments that mimic real-life operating rooms.
However, the immersive nature of VR and XR brings forth ethical considerations, and the psychological impact of blurring the lines between the virtual and the real. As we navigate this uncharted territory, it's imperative to develop these technologies with a sense of responsibility, ensuring they serve to augment human experience in ways that are respectful, inclusive, and beneficial to society at large.
Online identities and avatars, particularly in VR, open up fascinating avenues for self-expression, allowing individuals to embody forms that resonate with their self-perception or aspirations. This freedom can empower creativity, foster empathy by experiencing different perspectives, and encourage meaningful connections in virtual spaces.
However, this landscape also raises ethical considerations. It's crucial to navigate the fine line between anonymity's empowerment and its potential for misuse. Ethical concerns extend to privacy, with the collection and handling of personal data intrinsic to customizing online identities.
Moreover, the design and interaction within VR environments must be inclusive, ensuring avatars and identities represent a diverse spectrum of users. The responsibility lies with creators and users alike to cultivate environments that respect individuality and foster positive interactions, emphasizing the importance of ethical guidelines and community standards to safeguard personal integrity and promote a respectful virtual coexistence.
The fusion of Virtual Reality (VR) with generative AI presents an exciting frontier, brimming with potential and possibilities. Recent advancements in AI's capability to generate high-resolution images, videos, and custom virtual environments have opened up new avenues for immersive experiences.
Imagine stepping into a VR world that not only replicates historical epochs with stunning accuracy but also dynamically adjusts to your interactions, creating a narrative that's uniquely yours. The integration of generative AI enables the creation of these deeply personalized and ever-evolving virtual landscapes, offering unparalleled opportunities for education, entertainment, and creative expression.
As AI continues to refine the realism and responsiveness of these environments, users could find themselves in scenarios ranging from walking through ancient civilizations crafted in vivid detail to participating in interactive stories where the world morphs in real-time based on their decisions.
