Product & Service Innovation

Validated products & services from start to wow

What we do

Got an idea? We're the team to test it, twist it, and turn it into something amazing. We validate your concepts with real users rapidly, ensuring a faster route from brainstorm to market. It's like having your very own innovation lab.

Ideation & Concept

Brainstorm everything. It’s about unleashing creativity while keeping it real, rapidly sifting through product & service ideas to find those that resonate with real-world users.

When you need to turn a vision into something tangible, we're here to help with exactly that. We turn your idea into a visual or practical something before the end of the week.

Reduce development costs
High paced
Actionable concepts & prototypes

The best way to know if something works is to take it for a testrun! By doing this multiple times and iterating on the things you learn every round, the end product is a validated product that actual users love to use.

Iterative design flow
Test with real users
A strict validated designs only-policy👮

Looking for something unique? Reach out with your vision, or custom request and together, we'll craft something truly extraordinary.

From start-ups to corporate innovstors
Projects big and small
External experts

Our flow

Projects can get messy. To let projects flow, it works best to follow the flow of iterative changes. Let's go trough multiple cycles to get the best results

About
Logo of the CHI 2024 conference

CHI'24 Paper

We’re happy to share that our research paper was accepted to the prestigious CHI 2024 conference. The paper explores the impact of spatial audio on orientation in VR, especially while walking. Bending human perception using audio. The research project is based on a self-crafted and conducted experiment. The result? A statistically significant finding and a ticket to the conference on Hawai’i.

Maarten Gerritse

Nice to meet you, I'm Maarten Gerritse, an interaction researcher with a UX background, specialised in human factors in virtual reality research. I thrive on turning innovative ideas into reality. From idea to impact with rapid prototypes and testing functionalities with real users. With a unique blend of user research, business, technology and creativity, I fuel my passion for building innovative products that keep the human element central. I use this when working on UX cases for organisations in finance, marketplaces and even autonomous vehicles, solo or as part of a team.

Get in touch

Human Computer Interaction Master degree
Excited for the future
Happy to help